H&M Spring 2011: Conscious Collection

H&M Conscious Collection: Spring 2011

In our quest to sniff out all things sustainable and sexy when it comes to fashion, we just uncovered a piece by Starre Vartan of Eco-Chick.com who filled readers in on H&M’s new Spring 2011 line of sustainable fashion so we wanted to spread the word.

Committing to using sustainable fabrics, their upcoming Spring 2011 collection, Conscious Collection is the follow-up for Spring 2010′s Garden Collection. Utilizing organic cotton, recycled polyester, and Tencel, the all-white collection means that it will work on all your Spring or Summer vacation travels. “It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”

We have so many reasons to love H&M and now they’ve given us one more.


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