We often get products sent our way because brands want to get the word out, but normally, we’re not blown away. After all, sometimes a beauty product is just another beauty product, but this line surprised us. Beauty Without Cruelty, a cruelty-free make up line with everything from lipstick, mineral eyeshadows, waterproof mascara, lipliners, nail colors, and more, has been for over 40 years with a company mission that was far ahead of it’s time – ethical, cruelty-free products that are made with natural, organic and safe ingredients. I tried their black eyeliner and, as far as black eyeliners go, it’s fantastic. It goes on much smoother and darker than other, more high-end products I’ve owned and is likely the best black eyeliner I’ve used. So, when they say, ‘superior in performance and an exceptional value’, it’s actually true. All BWC color cosmetics are suitable for vegetarians and vegans and are fragrance free with nail colors free of toluene, formaldehyde, and pthalates. Definitely try them out. You’ll be pleasantly surprised and you’ll be doing right by animals and the planet.